Next Saturday is Yarn Shop Day and I would urge you to visit your local yarn shop and show them some love.
I live in the countryside and, it really does have moments of pure perfection; the annual village fair on a beautiful sunny bank holiday; stopping stock still on a quiet lane while swifts dart all around you; watching the bats swooping over the mill pond on a warm summer evening; seeing the mayflies dancing above the water of the river, and seeing the trout jumping to catch them; children running free across the fields and through the woods.
But, before I make this sound too idyllic, there are, inevitably, downsides including over flowing septic tanks; freezing temperatures but no heating because the oil ran out and it’s going to be a week until the next delivery; squirrels chewing though the pipes to the calor gas tanks at 4pm on Christmas Eve, meaning you can’t cook a Christmas dinner; mud, lots and lots of mud, so your boots, the dog, the kids, your floors and the car are disgustingly dirty for at least 9 months every year; and, a lack of local shops.
It was this lack of shopping alternatives which was the biggest shock when we moved out from London, 8 years ago. For years, I’d worked a stones throw from Selfridges, with Marylebone High Street only a few minutes walk away. And suddenly we couldn’t even pick up milk on the way home from work; our local (community run) shop isn’t open in the evening or on weekend afternoons and popping to the supermarket now involves a 15 mile round trip.
In the past, every village would have had its own shop. I actually live in the building that used to fulfil this role – it was originally a bread and beer shop, then a general store and cafe, for at least a century until it finally closed in 1984. At one time the village also had a pub, a tannery, a mill, a blacksmith and a school. Now, that’s all gone. Even the church is closed. I’m not able to say with absolute certainty, but it not too much to suggest that each and everyone of these enterprises closed because they didn’t make enough money to provide an income (even the weekly church collection didn’t cover the cost of the heating oil for the Sunday service through the winter). Trade dwindled for village and local shops, countrywide, because rather than shopping frequently for the things they needed, in the 1980s, people started doing a big weekly shop in the new and shiny supermarkets. So village and local shops closed, and once closed, the properties were sold and almost, invariably, the amenity was lost for ever.
So, use it or loose it. Which is why I shop small and local as much as I can. And this applies to yarn shops as much as it applies to grocery shops and bakeries. It might be cheaper to buy your yarn online, and the online store might have a better range, but nothing beats going into a store, breathing in the yarn fumes and having a squish, talking to the wise and learned staff, seeing the inspiring samples, and even honing your skills by taking a class or two. And if your local yarn store doesn’t stock the sort of yarn you want to buy, tell the staff what you’d like to buy, and then if they start to stock it, make sure you buy lots of it. Do it next Saturday!
And if you are near Woodborough in Wiltshire, you can come and see me, because I’ll be showing my hand dyed British wool for the first time ever at Flockfest at Flock on the Plain. To say I am totally excited is an understatement! Details can be found here.
So, come and say hi, breath some yarn fumes and squish some delicious wooliness. It’s going to be super fun.